All that lint is your jeans breaking down. Cold water also saves energy (and money), making it better for your jeans, your wallet and the environment. Turn your jeans inside out and avoid harsher soaps to preserve that indigo shade. Washing with cold water protects against fading and shrinking. You know those distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing. Wash once every 10 wears at most to maintain fit and prevent too much “rebound.” Spot a stain? Use a damp cloth or old toothbrush with mild soap to remove them instead of washing them. Presenting the Definitive Denim Care Guide – advice straight from our denim experts. As we gear up for Earth Day this weekend, we offer you these easy steps to take proper care of your denim. There’s more than one way to do right by the planet.
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